Pink Friday in Abilene: Shop Small, Shop Local, Support Big Dreams!

By Abilene CVB on November 4, 2025

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The holiday season is almost upon us, and Abilene is gearing up for Pink Friday - a holiday that encourages shoppers to Shop Local First. This exciting initiative, inspired by the Boutique Hub, is set to make Friday, November 21, a day of community, connection, and celebration that puts a small business spin on the traditional Black Friday shopping experience. 

The Birth of Pink Friday 

In 2021, Jamie Stroda of Aksent Boutique first introduced the idea of Pink Friday to Abilene. This national holiday shopping event sounded like a fantastic way to create positive publicity while supporting local businesses. Julie Roller Weeks, the Director of the Abilene Convention & Visitors Bureau, shared, "We were recovering from decreased visitation due to the COVID-19 pandemic, and it was a good chance for positive publicity, so we ran with it."

The Power of Shopping Local 

Shopping in Abilene is more than just a transaction; it's a commitment to your community. When you choose to shop in Abilene, you're not only supporting local business owners, but you're also enjoying the immediate satisfaction of walking away with your purchases. With the holiday season fast approaching, shopping locally means you won't be left waiting for delivery trucks or shipping containers to bring your gifts.

Julie Roller Weeks emphasized, "The goal of the Abilene CVB is to generate economic growth through tourism, and we hope many will see Abilene as a destination for their holiday shopping." Abilene is not just a place; it's an experience waiting to be explored, and your support will make a significant difference.

Join the Pink Friday Movement 

To make your Pink Friday shopping experience more delightful, a list of participating businesses will be shared at www.AbileneKansas.org/PinkFriday. If you're a business looking to be part of this exciting day, don't hesitate to reach out. You can email your special activities to [email protected] and become a vital part of this special day.

Shoppers - Take the Pledge! 

When you shop local with a local store, you're not just making a purchase; you're making a statement:

  • You support your community.
  • You employ local families.
  • You help build local parks and schools.
  • You contribute to local charities.
  • You support the dreams of a business owner.
  • You are served and supported by a community that cares.

This holiday season, let's come together, paint the town pink, and support the dreams of our local businesses. Abilene is waiting to welcome you to Pink Friday, where small acts of shopping can lead to big impacts in our community. Mark your calendars for November 17 and make this holiday season truly special! 

Shop Abilene

2025 Participating Businesses

Help us, help you!

Have a special event or sale on Pink Friday? Please send us your information to share! Email updates to [email protected]