Pink Friday 2025: Shop Small in Abilene on Friday, November 21
Think pink, shop local, and kick off the holiday season right here in Abilene. Pink Friday is a nationwide celebration that inspires shoppers to support locally owned businesses the Friday before Black Friday. This year, that’s Friday, November 21, 2025.
It’s the perfect time to show love to the shops and owners who make our community shine.
About Prink Friday
Pink Friday launched nationally in 2020. In Abilene, Jamie Stroda of Aksent Boutique championed the celebration in 2021, encouraging our community to shop small first as the holiday season begins, and we've been celebrating ever since!
Why it matters
Every purchase at a locally owned business is a gift to our town. When you choose to shop small, you:
- Support neighbors and entrepreneurs
- Enjoy personal service
- Keep holiday dollars circulating in our community
- Help fuel local jobs, events, and celebration
Shopping in person also means walking out with wrapped gifts in hand. No shipping delays needed.
Plan your Pink Friday adventure
Abilene’s boutiques and specialty shops are stocked with home décor, trendy apparel, Western wear, handmade candles, antiques, and fun gifts waiting to be discovered. Plan to browse new finds, pick out thoughtful presents, and treat yourself while you’re at it.
Make your day extra special
Set out for a morning treat with specialty coffee and something sweet, then enjoy lunch at a locally owned spot as you explore town. Snap fun photos with Abilene’s colorful murals and decorative cowboy boots.
Keep the celebration going with dinner and drinks at a hometown favorite. Want to think outside the gift bag? Give the gift of an experience with a membership or admission to one of Abilene’s great attractions.
Looking for a way to pay it forward? Shop local at a neighborhood grocery store and donate food items to a local pantry. A small gesture can make a big difference.
Whatever you do on Friday, please think Abilene first when you decide to shop.
Take the Pink Friday pledge
When I shop local with a local store, I:
- Support my community
- Employ local families
- Help build parks and schools
- Give back to local charities
- Support the dreams of a business owner
- Am served and supported
Join us on Friday, November 21
Pink Friday is all about cheering for the businesses that help tell Abilene’s story. Spend the day discovering new shops, visiting favorites, and picking out memorable gifts for the season ahead.
Let’s paint the town pink on Friday, November 21, 2025. Shop small, share joy, and show your Abilene pride.