We've all heard of Black Friday, American Express Small Business Saturday, Cyber Monday, Giving Tuesday, but what about Pink Friday?
Pink Friday is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst.
“Aksent Boutique approached the CVB about celebrating Pink Friday," said Julie Roller Weeks, Abilene CVB director. "It’s a fun new holiday that gives shoppers a jumpstart on their shopping and puts Abilene first.“
Black Friday is the largest shopping day of the year, but the sales and promotions from big box stores often overshadow the experiences that small businesses are focused on providing.
"Shopping Abilene not only helps local business owners, but it also allows for customers to walk away with their purchases. As many plan ahead for the holidays, shopping Abilene means you aren’t waiting for a delivery truck or shipping container to bring your gifts. The goal of the Abilene CVB is to generate economic growth through tourism and we hope many will see Abilene as a destination for their holiday shopping. The goal of the Abilene CVB is to generate economic growth through tourism and we hope many will see Abilene as a destination for their holiday shopping," she said.
The goal on November 18th is to celebrate the businesses that are the backbone of our local communities, whether online or brick and mortar. Any small business can participate in Pink Friday.
“We know small businesses and the boutique retail industry have been hit hard this year. These stores often get overlooked on Black Friday, but these are the real businesses we need to be supporting this year, said Ashley Alderson, CEO, The Boutique Hub. "By creating Pink Friday and positioning it the week prior to Black Friday, we’re able to celebrate those businesses this holiday season and give them their own weekend to shine.”
Take the pledge!
When I Shop Local with a Local Store:
- I support my community
- I employ local families
- I help build local parks and schools
- I donate to local charities
- I support the dreams of a business owner
- I am served and supported